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How to Maintain Rate Parity and Maximize Direct Bookings Maintaining rate parity while increasing direct bookings is a smart strategy for long-term revenue growth. This guide explains how hotels can keep room prices consistent across OTAs, metasearch platforms, and their own websites without losing competitiveness. It highlights practical approaches such as using a strong channel manager, optimizing the official website with best-rate guarantees, offering value-added perks for direct guests, and monitoring pricing regularly. By balancing transparency with strategic incentives, hotels can build guest trust, reduce commission dependency, and encourage more travelers to book directly—maximizing profitability while protecting brand credibility in a highly competitive digital marketplace. https://www.revners.com/hotel-rate-parity-management